JustChristine

About

Writing

Professional

Number D

JustChristine

I like messy questions.

I like messy questions.

The ones that seem straightforward until you start pulling at them and find more questions underneath. What are we really trying to understand? Does the data actually tell us what we think it does?

The ones that seem straightforward until you start pulling at them and find more questions underneath. What are we really trying to understand? Does the data actually tell us what we think it does?

Over the course of my career, I’ve gone from working close to the individual numbers to helping teams and organizations zoom out, connect those numbers to a bigger picture, and figure out what they can actually do with the answer.

Over the course of my career, I’ve gone from working close to the individual numbers to helping teams and organizations zoom out, connect those numbers to a bigger picture, and figure out what they can actually do with the answer.

I’ve come to think of myself as a translator: turning business questions into something analysts can go figure out, and turning data into something business leaders can understand and use. That’s what data storytelling means to me: how we got here, what it means, why it matters, and what we might do next.

I’ve come to think of myself as a translator: turning business questions into something analysts can go figure out, and turning data into something business leaders can understand and use. That’s what data storytelling means to me: how we got here, what it means, why it matters, and what we might do next.

Where I've Been

GroupeConnect

Vice President Director, Data & Analysis

Nov 2024 – Present

I moved agency-side to help build the analytics foundation for sports partnerships, connecting measurement, strategy, creative thinking, and the questions brands are actually trying to answer.

EXL × Major League Baseball

Senior Assistant Vice President, Sports Analytics

Dec 2023 – Oct 2024

I joined EXL to lead sports analytics work embedded with Major League Baseball, bringing together fan, media, and business data to help answer questions across the league.

WWE

Senior Director, Media Insights & Analytics

Sep 2013 – Dec 2023

Over ten years at WWE, I grew from an analyst into a senior analytics leader, building and leading work across television, digital, social, sponsorship, and fan insights while helping teams across the company understand not just what the numbers said, but what they meant.

Spike / MTV Networks (Viacom)

Programming Research & Strategic Insights

Oct 2008 – Sep 2013

I spent five years in programming research and strategic insights at Spike, learning how audience behavior, programming decisions, and network strategy fit together

Nielsen

Television Audience Measurement & Analysis

May 2006 – Oct 2008

I started my career at Nielsen, where I learned television audience measurement from the ground up and developed the foundation for how I still think about data quality, methodology, and what a number can actually tell you.

Education

Quantic School of Business and Technology

Master of Science in Business Analytics

Mar 2026, with Honors

Executive MBA

Dec 2022, with Honors

Certificate, Business Analytics for Leaders

Feb 2024

I returned to school to strengthen the business side of how I think about analytics, then came back for the analytics side too. Across both programs, I focused on the space where data, strategy, and decision-making meet.

Syracuse University
S.I. Newhouse School of Public Communications

Master of Arts in Television, Radio & Film

May 2006

I studied television because I wanted to understand the industry from the inside. It turned out to be the beginning of a career spent asking questions about audiences, media, and why people watch what they watch.

Salem College

Bachelor of Arts in Communication

May 2005

I knew I wanted to work in media long before I got to college. Studying communication at a women’s college gave me the foundation for that path, in an environment where seeing women lead was simply part of the experience.

Made by Christine. Obviously.

© 2026 Christine Lawrence